Broadcast Performance Reports
Track and analyze your broadcast campaigns to understand what works and optimize future messages.
Accessing Broadcast Reports
- Go to Reports in the sidebar
- Select Broadcasts
- Choose a date range or specific broadcast
Understanding Metrics
Total messages dispatched from Zaple to WhatsApp servers
Messages successfully delivered to recipient's device (single tick)
Messages opened and viewed by recipient (blue double tick)
Recipients who responded to your broadcast
Messages that couldn't be delivered
Calculating Rates
Delivery Rate
= (Delivered / Sent) × 100%
Target: >95%
Read Rate
= (Read / Delivered) × 100%
Typical range: 40-70%
Response Rate
= (Replied / Delivered) × 100%
Typical range: 5-20%
Why Messages Fail
Common failure reasons:
- Invalid number: Number doesn't exist on WhatsApp
- User blocked: Recipient blocked your number
- Template rejected: Template was disapproved
- Rate limited: Exceeded messaging limits
- Network error: Temporary connectivity issues
💡 Tip: Export failed contacts and investigate. Remove invalid numbers from your lists to improve future performance.
Individual Broadcast Stats
Click on any broadcast to see detailed stats:
- Real-time progress during sending
- Breakdown by status (sent, delivered, read, failed)
- List of failed contacts with reasons
- Geographic distribution (if enabled)
- Time-based engagement graph
Exporting Reports
Export your broadcast data for further analysis:
- Select the broadcasts or date range
- Click Export
- Choose format: CSV or Excel
- Download includes all metrics and contact-level details
Optimizing Performance
📈 Tips for Better Results
- ✓ Clean lists regularly - Remove inactive/invalid numbers
- ✓ Send at optimal times - Test different times for your audience
- ✓ Personalize content - Use variables for higher engagement
- ✓ A/B test templates - Try different messaging styles
- ✓ Respect frequency - Don't over-message your contacts