Complete Guide to Broadcasts
Broadcasts let you send messages to multiple contacts at once. Perfect for promotions, announcements, reminders, and more.
What is a Broadcast?
A broadcast allows you to send the same message to multiple contacts at once. Unlike group messages, broadcasts are delivered as individual messages to each recipient—they won't see other recipients.
🎯 Use Cases for Broadcasts
- •Product launches and promotions
- •Event invitations and reminders
- •Order status updates
- •Appointment reminders
- •Newsletter campaigns
- •Seasonal greetings
Creating a Broadcast
Step 1: Navigate to Broadcasts
In your Zaple dashboard, click on Broadcasts in the sidebar, then click Create Broadcast.
Step 2: Choose Your Template
Select an approved template for your broadcast. WhatsApp requires all broadcast messages to use pre-approved templates. You can:
- Use an existing approved template
- Create a new template (requires Meta approval)
- Filter templates by category or status
Step 3: Select Your Audience
Choose who will receive your broadcast:
- All Contacts: Send to your entire contact list
- Specific Lists: Select one or more contact lists
- Filtered Contacts: Use attributes to filter contacts
- Upload CSV: Import a new list just for this broadcast
Step 4: Personalize Variables
If your template includes variables (like {{name}} or {{order_id}}), you'll see a preview of how they'll be filled from your contact data.
💡 Tip: Make sure your contact list has the required attribute data for all variables in your template.
Step 5: Schedule or Send
Choose when to send your broadcast:
- Send Now: Broadcast starts immediately
- Schedule: Pick a specific date and time
- Repeat: Set up recurring broadcasts
Template Categories
WhatsApp templates fall into three categories with different pricing:
📢 Marketing Templates
Promotions, offers, product launches. Highest cost.
🔧 Utility Templates
Order updates, reminders, confirmations. Medium cost.
🔐 Authentication Templates
OTPs and verification codes. Lowest cost.
Best Practices
- ✓
Get consent first
Only message contacts who have opted in
- ✓
Personalize messages
Use variables to make messages feel personal
- ✓
Send at the right time
Consider time zones and optimal engagement hours
- ✓
Include a clear CTA
Tell recipients what action to take
- ✓
Monitor performance
Track delivery, read rates, and responses
Tracking Your Broadcast
After sending, track your broadcast performance in real-time:
- Sent: Total messages dispatched
- Delivered: Messages successfully delivered
- Read: Messages opened by recipients
- Replied: Responses received
- Failed: Messages that couldn't be delivered